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NPD in action: Collagen boost

Nov 2019

The health benefits of collagen are well established within the food industry and touch on sectors such as sports nutrition, mobility and the beauty-from-within space. Beyond supplements, functional collagen is increasingly applied across market categories such as confectionery and dairy products, with a growth of +23 percent globally between 2014 and 2018.


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Jele Beautie Strawberry Flavored Jelly Drink with 700mg Collagen (Thailand). Jelly carrageenan with collagen, vitamin C and mixed fruit juice, in a 150g plastic Doy pouch. Low-calorie formula. Contains 10 percent white grape and 5 percent lime juice. Certified halal. GMP certified.