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Collagen solutions

Apr 2023

Collagen solutions are widely used as part of daily nutrition, particularly in supplements. Notably, the use of collagen ingredients in the bakery category is on a growth path with a +61% average annual growth (Global, CAGR 2018 -2022). Collagen as a source of protein also contributes to supporting skin and joint health, and overall well-being. Additionally, helping with insomnia is the fastest-growing positioning for collagen supplements.

Holland & Barrett
Wicked Protein
Swisse Beauty
Farmaderbe
Dacoola
Youthful Living
Ancient Nutrition
Noway
Beautywise
Serenity Kids

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Holland & Barrett Hyaluronic Acid and Marine Collagen Complex Dietary Supplement (Belgium)   

  • Strengthens the skin and supports skin conditioning. 
  • Beauty complex with hyaluronic acid and marine collagen. 
  • Biotin and zinc nourish the skin from within. 
  • Contains vitamin C, which is important for the formation of collagen.
  • Comes in 30 capsules in a blister pack, held in a carton folded box.
  • 100% recycled plastic. Made from recycled cardboard. Sustainable packaging.
According to Innova data, there is an increase in omega 3 ingredient use in different supplement subcategory launches. Women’s specialty supplements have grown 69% from July 2018 to June 2023. Other subcategories using omega 3 ingredients are also gaining ground. For example, children, Glucosamine and Sports Supplements are on the rise. Vegan omega 3 supplements & and sports nutrition are also trending with a growth of 15% in five-year span.
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Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.
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The rise in demand for botanical and herbal supplements reflects a shifting preference toward nature-derived alternatives. Overall, the launches for botanical and herbal supplements have grown +5% from Jul 2018 to Jun 2023. These supplements often focus on enhancing mind and mood health, as well as immunity. Two spices used the most often in botanical & herbal supplements are curcumin and turmeric.
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Brain boost

 Aug 2023
The quest for optimal brain health has led to a surge in the market for sports nutrition & supplements with brain-related claims, growing at an average annual rate of 21% between 2018 and 2022. Additionally, there has been a remarkable compound annual growth rate (CAGR) of 83% for product launches targeting brain-mood health during the same period. Key ingredients are vitamin B6, B12, and vitamin C, whereas herbal and functional ingredients such as Ashwagandha, Reishi, or Lion’s mane mushroom are gaining ground.
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New supplement launches show that brands are emphasizing ingredient synergy on the pack. That ingredients like vitamins, minerals, and herbs are combined to achieve better effectiveness and help the performance of the supplements. This allows the supplement to work better and provides more benefits for the health.
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Vegan-friendly supplement and sports nutrition launches have tripled in the last three years, with an average annual growth of 33% from 2018 to 2022. Botanical and herbal supplements are the leading subcategory for vegan launches in 2022, but there is a steep growth for men’s and women’s specialty supplement launches with vegan claims. There is also a 108% growth for vegan gummy launches. 
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