NPD in action: Energy ingredients

Jan 2020

Consumers are turning toward more holistic choices to gain energy and alertness. Caffeine alternatives and caffeine-based ingredients that stimulate the brain while limiting the side effects of caffeine are seeing a boom in popularity. Adaptogens such as green tea, ginseng, maca, yerba mate and guarana are on the rise in this sector.


Coca Cola Energy Drink with Coca Cola Taste (Netherlands). Energy drink with caffeine, guarana, B-vitamins and sweeteners, in a 250 ml easy-to-open aluminum can. The only energy drink with a great Coca-Cola taste. Vitamins B3 and B6 contribute to a normal energy-yielding metabolism. Recyclable packaging.