NPD in action: Whey protein for active consumers

Nov 2019

Consumers are looking for innovative ways to take the benefits of a high-protein diet into their daily life. Food and beverage launches with whey protein, including supplements, experienced an average annual growth of +18 percent globally between 2014 and 2018. Target groups are now the generally active consumers rather than just athletes.


Dymatize ISO 100 Clear 100 percent Whey Protein Isolate Drink with Fruit Punch Flavor (US). Fruit punch flavored 100 percent whey protein isolate drink, in a 591ml PET bottle.