NPD in action: Fibers

Jun 2020

Products featuring fiber are a growing market segment, especially as consumers become more aware of the relationship between fiber and health benefits, such as a healthy digestive system and body weight. Added fiber and high/source of fiber claims are increasingly applied in food and beverages, with growth of +12 percent globally seen between 2015 and 2019. 


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Coca Cola with Added Fiber (Vietnam). Carbonated cola soft drink with added fiber, in a 330 ml easy-to-open aluminum can.