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Bioavailability

Nov 2022

Ingredient bioavailability plays a vital part in ensuring that the body absorbs valuable nutrients. For these purposes, manufacturers are using specific ingredient combinations, for example, black pepper extract, that enhances the absorption of curcumin in turmeric. Supplements are also enriched with ingredients that are highly absorbable on their own. This quality is used for immunity, mobility and other functional claims.

Lehning
Neosupps
Daily Dose
Pro Fuel
Body Kitchen
Urbl Glow Plus
Nano Singapore
Wellabs
Biosan
Omghee

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Lehning Flex’ Control Dietary Supplement, 60 Tablets (France). Helps maintain joint flexibility and mobility. Flex’ Control combines two plants: turmeric and fenugreek, in an innovative formula promoting the absorption of curcuminoids to help relieve the joints. The formula is based on CurQfen, a patented active ingredient combining turmeric extract harvested in India in its biotope and fenugreek fibers. This provides bioavailability of free curcuminoids up to 45 times greater than that of standard curcumin. Natural ingredients. Comes in 60 tablets in an aluminum blister pack, held in a carton folded box.

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
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Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
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Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
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Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
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Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
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Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
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