Immunity boosters see an NPD boom
Oct 2017Immune health is one of the top health issues globally. New food and beverage product launches tracked with immune health claims have witnessed strong growth since 2012. Although the top market segment for immune health launches is baby foods, an increasing number of launches have been tracked in other categories such as soft drinks, dairy and hot drinks. Various types of vitamins and botanical extracts are the main ingredients supporting immune health claims. Moreover, probiotic and prebiotics also show their immune benefits in F&B and supplement products.
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