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NPD in action: Nootropics

Apr 2021

Nootropics are gaining ground both within the dietary supplements market and in the overall food & beverage market, with specific “nootropic” claims witnessing an average annual growth of 62 percent (Global, CAGR 2016-2020). Other major claims revolve around memory, mental focus, alertness, clarity, performance, stamina as well as antistress, anxiolytic, comforting and soothing properties.

Alpine
Java
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Pulp
Kiddoze
Good Health
Peloton
Healthspan
Martin & Pleasance
Eat Gold

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Alpine Start Immunity plus Focus Coffee with Benefits (US). Immunity plus focus coffee with benefits, in a 169.2 g resealable plastic pouch. Coffee with non-dairy creamer, adaptogens and nootropics. 1700 mg MCTs. 10 0mg reishi mushroom extract. 100 mg lion’s mane mushroom extract. Vitamin D and A. Non-GMO project verified. 1 percent for the planet.

Pain Relief

 Nov 2023
Pain relief supplements claim to alleviate discomfort and improve overall well-being. Innova Market Insights data suggests that almost half (49%) of supplement launches with pain relief claims had a joint health claim. Brain-mood health claims and digestive or liver health claims are also leading for these supplements. 
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E-gaming

 Nov 2023
As the E-sports industry is rising, a specialized field of sports nutrition and supplements tailored to the unique demands of gaming has emerged. In this fast-evolving landscape, players are exploring innovative ways to enhance their energy levels, sharpen their cognitive abilities and ensure sustained endurance during marathon gaming sessions.
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The effectiveness of dietary supplements hinges on the body’s ability to absorb their key ingredients. These ten recent new supplement launches all feature ingredient absorption as claims to benefit the supplement’s efficiency.
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According to Innova Market Insights data, there is an increase in omega 3 ingredient use in different supplement subcategory launches. Women’s specialty supplements have grown 69% from July 2018 to June 2023. Other subcategories using omega 3 ingredients are also gaining ground. For example, children, Glucosamine and Sports Supplements are on the rise. Vegan omega 3 supplements & and sports nutrition are also trending with a growth of 15% in five-year span.
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Sports nutrition is essential for effective post-workout recovery, with a growing trend of products tailored for this purpose. Our analysts pick 10 recent post-workout product launches that promise to bounce back from a workout, show emphasis on beneficial science-backed ingredients and are versatile in flavors.
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The rise in demand for botanical and herbal supplements reflects a shifting preference toward nature-derived alternatives. Overall, the launches for botanical and herbal supplements have grown +5% from Jul 2018 to Jun 2023. These supplements often focus on enhancing mind and mood health, as well as immunity. Two spices used the most often in botanical & herbal supplements are curcumin and turmeric.
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