Athletes and beyond

Mar 2023

Sports nutrition show stable innovation growth, with low sugar claim growing the fastest for different product launches. Vegan and vegetarian alternatives also rise among products for athletes or people performing high-impact sports. Product launches focus on convenient packaging that is easy to transport, with an annual growth of +86% (Global, CAGR 2018-2022).


Purepower Sport Energy Gel with Cola Flavor (Denmark)

  • Energy gel with a mix of simple and complex carbohydrates, containing 10 g of sugar.
  • Contributes to the recovery of muscle function after an intensive workout, preventing muscle fatigue and restoring glycogen stores in skeletal muscle. 
  • To be used before or during a workout. 
  • Especially recommended for athletes that perform long-lasting physical activities (skiing/long-distance diving, triathlon). 
  • ISO 22000 certified.
  • Packed in a 40 g plastic four-side sealed pouch.