NPD in action: Top Ten Trends 2021

Jan 2021

With “Transparency Triumphs” as Innova Market Insights’ leading trend for 2021, a growing number of sustainability claims are seen among supplements and nutraceuticals launches. Other trends such as “Tailored to Fit,” “In Tune with Immune” and “Mood: The Next Occasion” are fueling the growing overlap between supplements and food & beverage.


Product Mashups: When Trends Collide – Protein Water Co Plus Collagen Booster Skin Maintenance Lotus Flower and Jasmine Flavored Sparkling Water Drink (UK). Refreshing lotus flower and jasmine-flavored sparkling water drink with added collagen, protein, vitamins C, B3, B6, B7, and sweeteners. Comes in a 150ml aluminium can. Vitamin C contributes to normal collagen formation for the normal function of the skin. Contains 2.5g hydrolyzed collagen protein. Zero sugar. Zero artificial ingredients. GMO-free. Recyclable packaging.