NPD in action: Dairy proteins

Sep 2020

The use of dairy proteins in food and beverages continues to grow. With an average annual growth of 21 percent globally between 2015 and 2019, Sports Nutrition is the fastest growing category of launches containing dairy proteins. Dairy manufacturers are innovating their products to fit within high-protein and active lifestyle demands, bridging the gap between traditional dairy and sports nutrition.


Probiotica Whey Bar Sabor Frutas Vermelhas: Red Fruit Flavored Whey Bar (Brazil). Protein bar food supplement for athletes with red fruit flavor, in a 40 g plastic packet. Contains 38 percent protein: 15 g whey protein.