NPD in action: Immunity ingredients

Nov 2020

Immunity claims on global food, beverage and supplements have witnessed an average annual growth of +15 percent between 2015 and 2019, and ongoing anxiety stemming from COVID-19 will continue to push consumers toward prioritizing their immune health. Vitamins, minerals, probiotics and numerous botanicals remain key ingredients in strengthening the immune system.


Phitachi Functional Food Honey Halva: Immunity (Russia). Organic honey halva made from fat-free flax seed and honey with bio-extracts of amaranth, ginger and orange zest. Comes in a 230 g glass jar. 100 percent organic. Natural. Suitable for vegans. No chemicals. No yeast. Gluten-free. Raw. No added sugar, sucrose. EAC logo. Recyclable packaging.