Share

Functionally delicious: Probiotics in NPD

Apr 2019

Functional probiotic products are in demand, as consumers are increasingly becoming aware of the health benefits associated with a balanced gut microbiome. Novel combinations of probiotic ingredients commonly used in dairy products are emerging across market categories such as soft drinks, confectionery, bakery and desserts. Food and beverage launches with probiotic ingredients are on the rise, with a growth of +17 percent globally between 2014 and 2018.

Califia Farms Probiotic Dairy Free Yogurt Drink: Super Berry (US)
Farmhouse Culture Sparkling Probiotic Beet Drink with Strawberry and Hibiscus (US)
Prana Organic Chia Balance Dark Chocolate Bark with Caramelized Coconut and Probiotic Chia (US)
Organics Happybaby Organic Probiotic Oatmeal Baby Cereal (US)
Biobor Active Probiotics Gummy with Peach Flavor (China)
Welo Peanut Butter Chocolate Probiotic Bar (Canada)
Flap Jacked Mighty Muffin Mix with Probiotics Cinnamon Roll (US)
Vegan Rob’s Fire Breathing Probiotic Dragon Puffs (US)
Kellogg’s Special K Nourish Berries and Peaches with Probiotics (US)
Mimo’s Red Fruits Ice Cream (Colombia)

1/10

Picture Click to Enlarge

Califia Farms Probiotic Dairy Free Yogurt Drink: Super Berry (US). Super berry flavored probiotic dairy-free yogurt drink in a plastic bottle. Contains probiotics. Dairy free. Contains 10 billion CFUs of live cultures per serving. Powered by Califia culture blend: Bifidobacterium BB-12, S. Thermophilus and L. Bulgaricus. Get ready to feel good from the inside out. Good source of fiber. Suitable for vegans. Non-GMO. Gluten-free. BPA free. Certified kosher. Recyclable packaging.

Innova Market Insights data indicates there is a steep increase in sports nutrition launches globally, with 18% annual growth from 2021 to 2023. Additionally, there was a 39% average annual growth in product launches that feature new and innovative sports nutrition formats – pancakes, yogurts, gels and chocolates. Sports bars and protein-based sports drinks are gaining ground, with 34% growth from 2021 to 2023.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insight data indicates that vitamin and mineral launches are experiencing a global surge, with a 4% average annual growth between 2019 and 2023. Immune health is vital, as nearly half of vitamin/mineral launches contain this claim. With consumers increasingly seeking personalized vitamins/minerals, various positionings regarding energy, mental health, sexual health and other specific needs are gaining traction. Key ingredients such as vitamins C, D3 and B12 dominate the launches, while zinc bisglycinate, magnesium bisglycinate and saw palmetto are emerging.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
Images
Images
Images
Images
Images
Images
Images
Images
Images
Images
«12345...35»