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NPD in action: Adaptogens

Jun 2021

About four in five product launches with adaptogens are found in the sports nutrition and supplement categories (Global, 2020). Beyond stress reduction, recent launches with adaptogens are offering benefits such as improved energy, focus and immunity. The most widespread adaptogens seen globally in 2020 are ashwagandha, Rhodiola rosea, reishi mushroom and holy basil.


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Body Complete RX Calm Dietary Supplement (US). Calm dietary supplement specifically formulated to promote calm and tranquility and to relax your mind and body. Comes in 30 capsules in a plastic bottle, held in a carton box. The adaptogenic herbal blend is formulated to deliver ashwagandha and valerian root to destress your mind and body, plus melatonin to help you fall asleep naturally and get a good night’s rest. Supports healthy blood sugar levels. Helps you fall asleep faster and stay asleep longer. Plant-based. 100 percent drug-free and non-habit forming. Suitable for vegans. Gluten-free. Non-GMO.