NPD in action: Sports nutrition

Apr 2020

With sports nutrition launches witnessing an average annual growth of 23 percent globally between 2015 and 2019, this space is no longer a self-contained, specialist segment aimed solely at dedicated athletes. Instead these products have seeped into the mass market. Mainstream brands will do well to keep a close eye on any newly emerging ingredients in this area to fuel their NPD efforts.


7NRG Pre Workout CBD Infused Protein Powder with Mango and Pineapple Flavor (US). 7NRG pre-workout mango and pineapple CBD shake is made to help in achieving homeostasis by regulating the body’s endocannabinoid system. The formulated drink can be enjoyed before each workout to reduce fatigue and increase focus and for extra endurance. 100 percent organic. Zero calories. Directions: Just add water and shake, shaker ball inside. Recyclable packaging.