NPD in action: Natural energy boosts

Aug 2018

Due to increasingly busy lifestyles, consumers are turning to novel products formulated with traditional “energy boosters” in lieu of tea and coffee. To cope with such requirements, manufacturers are launching products across categories that incorporate, among other ingredients, traditional “energy boosters” such as guarana, yerba mate, ginseng, ginkgo biloba, gaba and Matcha.


Busy Bee Yerba Mate Honey Mint Iced Tea (Guatemala). In this blend, busy bee lovingly combines brewed yerba mate, honey, cane, sugar, peppermint, spearmint, and lemon juice to craft a health-conscious energy drink. Within each sip you will find energy, heightened focus, and alertness, and thirst quenching deliciousness. Comes in a 475ml glass bottle. Unsmoked yerba mate. Energy tonic. Naturally caffeinated.