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Delivery innovation: Future nutraceutical platforms beyond supplements

 25 Mar 2019

Millennials present a significant supplementation opportunity, but convenient delivery forms must be considered. While Millennials’ nutritional wishes/demands can sometimes to be the polar opposite to those of the older demographic, their attitudes towards issues such as cognitive health – traditionally associated with the aging – present a huge opportunity. For Jeff Hilton, Partner and Co-Founder of US-based brand consultancy BrandHive, who will be speaking at Vitafoods Europe 2019 in Geneva, the pill-taking behavior of Millennials and Gen X is simply not what it is for Boomers. FoodIngredientsFirst spoke with Jeff about the current market environment, nutraceutical innovation platforms such as personalized nutrition and the role of start-ups in shaping NPD. 

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