The use of probiotics in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with probiotics was Dairy & Dairy Alternatives (44%), with Lactobacillus acidophilus, Streptococcus thermophilus and Lactobacillus bulgaricus being the leading probiotic ingredients among the products with probiotics tracked. The top health positionings of global product launches tracked with Probiotics in 2019 were Digestive/Gut Health (39%), Probiotic (25%) and High/Source of Protein (21%).