The use of nutraceutical and functional ingredients in food and beverage launches, including supplements, has increased globally, featuring a +3% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top category of global product launches tracked with nutraceutical and functional ingredients was Supplements (19%). In 2020, the top ingredients of global product launches tracked with nutraceutical and functional ingredients were turmeric (6%), potassium chloride (3%) and potassium iodide (3%). The top positionings of global product launches tracked with nutraceutical & functional ingredients in 2020 were No Additives/Preservatives (8%), Gluten-Free (7%) and High/Source of Protein (7%).