The use of fibers in food & beverage launches is increasing globally, featuring a +12% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fibers were Bakery (13%), Dairy (12%) and Desserts & Ice cream (9%). Maltodextrin was the leading ingredient among the ones that were tracked. The top health positionings of global product launches tracked with fibers in 2018 are Gluten free (20%), No Additives/Preservatives (17%) and High/Source of Protein (10%).