Cognitive support claims in sports nutrition and supplements is increasing globally, featuring a 2% year-over-year growth when comparing 2021 and 2022 launches. In 2022, the top category of global product launches tracked with cognitive support is supplements at 88% and vitamin B6 is the leading ingredient in sports nutrition and supplements at 27%. The top positioning for global product launches tracked with cognitive support in 2022 is brain-mood health at 83%.