Superfruits innovation

Aug 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of superfruits in food & beverage launches is increasing globally, featuring a +10% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with superfruits are Soft Drinks (15%), Bakery (11%), and Confectionery (10%).... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Juices & Nectars
  2. Sweet Biscuits/Cookies
  3. Fruit Based Snacks
INGREDIENTS ANALYZED
Food & beverage launches only;
Coconut
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+10% (2018 vs 2017)

TOP COMPANY
Lidl

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Coconut

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of fibers in food & beverage launches is increasing globally, featuring a +12% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fibers were Bakery (13%), Dairy (12%) and Desserts & Ice cream (9%). Maltodextrin was the leading ingredient among the ones that were tracked. The top health positionings of global product launches tracked with fibers in 2018 are Gluten free (20%), No Additives/Preservatives (17%) and High/Source of Protein (10%).
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with vitamin C being the leading ingredient among the vitamins tracked. The top health positionings of global product launches tracked with vitamins in 2018 were no additives/preservatives (18%), gluten free (13%) and high/source of protein (8%).
The use of botanicals in food & beverage launches has increased globally, featuring a +11% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with botanicals were sauces & seasonings (20%), ready meals & side dishes (13%) and snacks (11%) with garlic being the leading ingredient among the botanical ingredients tracked. The top health positionings of global product launches tracked with botanicals in 2018 were no additives/preservatives (18%), gluten free (16%) and organic (10%).
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