Superfruits innovation

Aug 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of superfruits in food & beverage launches is increasing globally, featuring a +10% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with superfruits are Soft Drinks (15%), Bakery (11%), and Confectionery (10%).... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Juices & Nectars
  2. Sweet Biscuits/Cookies
  3. Fruit Based Snacks
INGREDIENTS ANALYZED
Food & beverage launches only;
Coconut
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+10% (2018 vs 2017)

TOP COMPANY
Lidl

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Coconut

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of sports & recovery claims in food & beverage launches has increased globally, featuring a +107% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with a sports & recovery claim was Sports Nutrition (99%), with leucine (23%) being the leading ingredient among the ingredients tracked. The top health positionings of global product launches tracked with a sports & recovery claim in 2018 were Energy/Alertness (37%), Gluten-Free (31%) and Added Protein (29%).
The use of probiotics in Food & Beverage launches is increasing globally, featuring a +38% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with probiotics was Dairy (52%), with Streptococcus thermophilus being the leading ingredient among the probiotics tracked, followed by Lactobacillus acidophilus and Lactobacillus bulgaricus. The top health positionings of global product launches tracked with ingredients in 2018 are Digestive/Gut Health (44%), Probiotic (23%) and Gluten-Free (20%).
The use of pulses & pulse products (ex. soya) in food & beverage launches is increased globally, featuring a +14% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with pulses & pulse products (ex. soya) are Ready Meals & Side Dishes (19%), Fruit & Vegetables (12%) and Snacks (11%) with Pea being the leading ingredient among the pulses & pulse products (ex. soya) tracked. The top health positionings of global product launches tracked with pulses & pulse products (ex. soya) in 2018 were Gluten-Free (24%), No Additives/Preservatives (21%) and High/Source of Protein (18%).
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