Superfruits innovation

Aug 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of superfruits in food & beverage launches is increasing globally, featuring a +10% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with superfruits are Soft Drinks (15%), Bakery (11%), and Confectionery (10%).... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Juices & Nectars
  2. Sweet Biscuits/Cookies
  3. Fruit Based Snacks
INGREDIENTS ANALYZED
Food & beverage launches only;
Coconut
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+10% (2018 vs 2017)

TOP COMPANY
Lidl

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Coconut

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of “superfruits” in food & beverage launches is increasing globally, featuring a +8.7% year-over-year growth when comparing 2018 and 2019 launches. In 2019, the top categories of global product launches tracked with “superfruits” were Soft Drinks (14%), Confectionery (12%) and Bakery (12%) with Coconut being the leading “superfruit” among the ingredients tracked. The top positionings of global product launches tracked with “superfruits” in 2019 were No Additives/Preservatives (20%), Gluten-Free (19%) and Organic (13%).
The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading ingredient among the dietary fibers tracked. The top health positionings of global product launches tracked with dietary fibers in 2019 were Gluten-Free (16%), No Additives/Preservatives (15%) and High/Source of Protein (13%).
The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
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