Sports & Recovery innovation

Nov 2019
TOP 5 HEALTH POSITIONINGS AS PERCENTAGE OF FOOD AND BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH A SPORTS & RECOVERY CLAIM (GLOBAL, 2018)
Sort Values
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+107% (2018 vs 2017)

TOP COMPANY
lovate Health Sciences International

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Leucine

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading ingredient among the dietary fibers tracked. The top health positionings of global product launches tracked with dietary fibers in 2019 were Gluten-Free (16%), No Additives/Preservatives (15%) and High/Source of Protein (13%).
The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being the leading ingredient among the botanicals tracked. The top health positionings of global product launches tracked with botanicals in 2019 were Gluten-Free (15%), Organic (9%) and Natural (6%).
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