Sports and recovery innovation
Nov 2020
ABSTRACT
The use of “recover”/“recovery” claims in Sports Nutrition launches has increased globally, featuring a +30% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of Sports Nutrition launches tracked with a “recover”/“recovery” claim was Sports Powders (73%),... More
TOP 3 SUB-CATEGORIES
- Protein Powder
- Sports Supplements
- Sports Bars
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+30%
2019 VS 2018
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+30% (2019 vs 2018)
TOP COMPANY
Prozis
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
+30% (2019 vs 2018)
TOP COMPANY
Prozis
TOP CATEGORY
Sports Nutrition
TOP INGREDIENTS
Sucralose
REGION ANALYZED
Global
DATE ANALYZED
2019 vs 2018
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
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Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Bone strength innovation
Feb 2024
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Sleep & Relaxation innovation
Feb 2024
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