Share

Sports and recovery innovation

Nov 2020
ABSTRACT
The use of “recover”/“recovery” claims in Sports Nutrition launches has increased globally, featuring a +30% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top subcategory of Sports Nutrition launches tracked with a “recover”/“recovery” claim was Sports Powders (73%),... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Protein Powder
  2. Sports Supplements
  3. Sports Bars
INGREDIENTS ANALYZED
Food & beverage launches only;
Sucralose
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+30% (2019 vs 2018)

TOP COMPANY
Prozis

TOP CATEGORY
Sports Nutrition

TOP INGREDIENTS
Sucralose

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
«12345...40»