Probiotics innovation
Oct 2019
ABSTRACT
The use of probiotics in Food & Beverage launches is increasing globally, featuring a +38% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top category of global product launches tracked with probiotics was Dairy (52%), with Streptococcus thermophilus being the leading... More
TOP 3 SUB-CATEGORIES
- Spoonable Dairy Yogurt
- Drinking Yogurt/Fermented Beverages
- Probiotics (Supplements)
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+38%
2018 VS 2017
INGREDIENTS ANALYZED
Food & beverage launches only;
Streptococcus thermophilus
Streptococcus thermophilus
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+38% (2018 vs 2017)
TOP COMPANY
Danone
TOP CATEGORY
Dairy
TOP INGREDIENTS
Streptococcus thermophilus
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
+38% (2018 vs 2017)
TOP COMPANY
Danone
TOP CATEGORY
Dairy
TOP INGREDIENTS
Streptococcus thermophilus
REGION ANALYZED
Global
DATE ANALYZED
2018 vs 2017
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
Supplements innovation
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Innova Market Insights data indicates that supplement launches are on the rise globally, with an average annual growth of 5% from 2019 to 2023. In 2023, botanical/herbal Supplements was the leading subcategory, taking 24% of NPD. Vitamin C was the leading ingredient, while immune health was the leading positioning.
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Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
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