Health claims innovation
Nov 2021
ABSTRACT
The use of health claims in supplements and sports nutrition launches has increased globally, featuring a +2% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplements and sports nutrition launches tracked with health claims was sports powders... More
TOP 3 SUB-CATEGORIES
- Sports Powders
- Vitamins/Minerals
- Botanical/Herb Supplements
TRENDING
TRENDING
UP
UP
Global
REGION
ANALYZED
ANALYZED
+2%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Vitamin C
Vitamin C
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+2% (2020 vs 2019)
TOP COMPANY
Prozis
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
+2% (2020 vs 2019)
TOP COMPANY
Prozis
TOP CATEGORY
Supplements
TOP INGREDIENTS
Vitamin C
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
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