Vitamins innovation

Jun 2019
TOP 5 INGREDIENTS AS PERCENTAGE OF FOOD AND BEVERAGE LAUNCHES TRACKED WITH VITAMINS (GLOBAL, 2018)
Sort Values
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+5% (2018 vs 2017)

TOP COMPANY
Nestle

TOP CATEGORY
Bakery

TOP INGREDIENTS
Vitamin C

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of probiotics in sports nutrition and supplements has decreased globally, featuring a -18% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplement launches tracked with probiotics was Probiotics (Supplements) (59%). In 2020, Lactobacillus acidophilus was the leading ingredient among the probiotics tracked (46%), followed by Lactobacillus rhamnosus (31%) and Bifidobacterium lactis (27%). The top health positionings of global sports nutrition and supplement launches tracked with probiotics in 2020 were Digestive/Liver Health (63%), Immune Health (41%) and Energy & Stamina (11%).
The use of minerals and vitamins in sports nutrition and supplements has increased globally, featuring a +10% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplements launches tracked with minerals and vitamins was Vitamins/Minerals (31%). In 2020, vitamin C was the leading ingredient among the minerals and vitamins tracked (39%), followed by magnesium (37%) and vitamin B6 (30%). The top health positionings of global sports nutrition and supplement launches tracked with minerals and vitamins in 2020 were High/Source of Protein (47%), Energy/Alertness (44%) and Gluten-Free (24%).
The use of natural ingredients in food & beverage launches, including supplements, has decreased globally, featuring a -0.2% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with natural ingredients were Bakery (13%), Confectionery (12%) and Soft Drinks (11%). In 2020, edible oils (41%), non-sucrose sugars (39%) and milk & milk derivatives (37%) were the leading ingredient subcategories among the global product launches tracked with natural ingredients. The top positionings of global product launches tracked with natural ingredients in 2020 were No Additives/Preservatives (19%), Gluten-Free (17%), and High/Source of Protein (10%).
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