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Marine oils innovation

Feb 2020
TOP 5 INGREDIENTS AS PERCENTAGE OF FOOD AND BEVERAGES, INCLUDING SUPPLEMENTS LAUNCHES, TRACKED WITH MARINE OILS (GLOBAL, 2019)
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+41% (2019 vs 2018)

TOP COMPANY
Nutricia

TOP CATEGORY
Baby & Toddlers

TOP INGREDIENTS
Fish oil

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Previous Ingredient Analysis on NutritionInsight.com

Innova Market Insights data suggests that the use of bone health claims in supplements is increasing globally, featuring a +7% year-over-year growth when comparing 2022 and 2023. In 2023, vitamin D3 (45% of product launches) was the leading ingredient for bone health supplements.
Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
Innova Market Insights data suggests that plant-based claims in sports nutrition is gaining momentum globally with a 25% year-over-year growth from October 2021 to September 2023. Sports powders dominated as the top subcategory, capturing 64% share of launches. Pea protein reigns supreme at 30% among tracked plant-based protein.
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