Bone and joint health innovation

Mar 2021
TOP 5 INGREDIENTS AS A PERCENTAGE (%) OF FOOD AND BEVERAGE LAUNCHES, INCLUDING SUPPLEMENTS, TRACKED WITH A BONE & JOINT HEALTH CLAIM (GLOBAL, 2020)
Sort Values
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+0.2% (2020 vs 2019)

TOP COMPANY
Nestlé

TOP CATEGORY
Supplements

TOP INGREDIENTS
Calcium

REGION ANALYZED
Global

DATE ANALYZED
2020 vs 2019

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of minerals and vitamins in sports nutrition and supplements has increased globally, featuring a +10% year-over-year growth when comparing 2020 and 2019 launches. In 2020, the top subcategory of global sports nutrition and supplements launches tracked with minerals and vitamins was Vitamins/Minerals (31%). In 2020, vitamin C was the leading ingredient among the minerals and vitamins tracked (39%), followed by magnesium (37%) and vitamin B6 (30%). The top health positionings of global sports nutrition and supplement launches tracked with minerals and vitamins in 2020 were High/Source of Protein (47%), Energy/Alertness (44%) and Gluten-Free (24%).
The use of natural ingredients in food & beverage launches, including supplements, has decreased globally, featuring a -0.2% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top categories of global product launches tracked with natural ingredients were Bakery (13%), Confectionery (12%) and Soft Drinks (11%). In 2020, edible oils (41%), non-sucrose sugars (39%) and milk & milk derivatives (37%) were the leading ingredient subcategories among the global product launches tracked with natural ingredients. The top positionings of global product launches tracked with natural ingredients in 2020 were No Additives/Preservatives (19%), Gluten-Free (17%), and High/Source of Protein (10%).
The use of heart health claims in food & beverage launches has decreased globally, featuring a -9% year-over-year decrease when comparing 2019 and 2020YTD launches. In 2020YTD, the top category of global product launches tracked with a heart health claim was Supplements (54%), with Eicosapentaenoic Acid (EPA) being the leading ingredient among nutraceutical and functional ingredients tracked. The top health positionings of global product launches tracked with heart health claims in 2020YTD were Brain-Mood Health (Supplements) (24%), Immune Health (20%) and Energy & Stamina (Supplements) (15%).
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