Herbal extracts innovation

Mar 2020
INNOVA MARKET INSIGHTS COMMENTARY
The use of herbal and fruit extracts in food & beverage launches has decreased globally, featuring a -2% year-over-year decline when comparing 2019 and 2018 launches. In 2019, the top categories of global product launches tracked with herbal extracts were Soft Drinks (13%), Ready Meals & Side... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Beer
  2. Tea
  3. Sports Powders
INGREDIENTS ANALYZED
Food & beverage launches only;
Rosemary extract
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-2% (2019 vs 2018)

TOP COMPANY
Lidl

TOP CATEGORY
Soft Drinks

TOP INGREDIENTS
Rosemary extract

REGION ANALYZED
Global

DATE ANALYZED
2019 vs 2018

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of dietary fibers in food & beverage launches has increased globally, featuring a +13% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with dietary fibers was Dairy (13%), with maltodextrin being the leading ingredient among the dietary fibers tracked. The top health positionings of global product launches tracked with dietary fibers in 2019 were Gluten-Free (16%), No Additives/Preservatives (15%) and High/Source of Protein (13%).
The use of vitamins in food & beverage launches has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with vitamins was Bakery (18%) and the leading vitamin ingredient tracked in global product launches was vitamin C (56%). The top health positionings of global product launches tracked with vitamins in 2019 were Vitamin/Mineral Fortified (7%), Energy/Alertness (6%) and Digestive/Gut Health (5%).
The use of botanicals in food & beverage launches, including supplements has increased globally, featuring a +6% year-over-year growth when comparing 2019 and 2018 launches. In 2019, the top category of global product launches tracked with botanicals was Sauces & Seasonings (19%), with garlic being the leading ingredient among the botanicals tracked. The top health positionings of global product launches tracked with botanicals in 2019 were Gluten-Free (15%), Organic (9%) and Natural (6%).
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