Digestive health innovation
Dec 2021
ABSTRACT
The use of digestive health claims in supplement and sports nutrition launches has decreased globally, featuring a -13% year-over-year decline when comparing 2020 and 2019 launches. In 2020, the top subcategory of global supplement and sports nutrition launches tracked with digestive health claims... More
TOP 3 SUB-CATEGORIES
- Probiotics
- Botanical/Herbal Supplements
- Vitamins/Minerals
TRENDING
TRENDING
DOWN
DOWN
Global
REGION
ANALYZED
ANALYZED
-13%
2020 VS 2019
INGREDIENTS ANALYZED
Food & beverage launches only;
Magnesium
Magnesium
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
-13% (2020 vs 2019)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Magnesium
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
-13% (2020 vs 2019)
TOP COMPANY
Life Extension
TOP CATEGORY
Supplements
TOP INGREDIENTS
Magnesium
REGION ANALYZED
Global
DATE ANALYZED
2020 vs 2019
Source: Innova Market Insights
Previous Ingredient Analysis on NutritionInsight.com
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