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Dietary fibers innovation

Jul 2019
ABSTRACT
The use of fibers in food & beverage launches is increasing globally, featuring a +12% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fibers were Bakery (13%), Dairy (12%) and Desserts & Ice cream (9%). Maltodextrin... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy Based Ice Cream & Frozen Yogurt
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Maltodextrin
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2018 vs 2017)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Maltodextrin

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Previous Ingredient Analysis on NutritionInsight.com

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Innova Market Insights data indicates that the use of insomnia claims in supplement launches is increasing globally, with a +4% year-on-year growth from October 2021 to September 2023. The largest share of launches was in the Botanical/Herbal Supplements subcategory. Notably, Melatonin emerges as the primary ingredient in supplements for sleep.
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