Dietary fibers innovation

Jul 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of fibers in food & beverage launches is increasing globally, featuring a +12% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fibers were Bakery (13%), Dairy (12%) and Desserts & Ice cream (9%). Maltodextrin... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Dairy Based Ice Cream & Frozen Yogurt
  2. Cakes - Pastries & Sweet Goods
  3. Sweet Biscuits/Cookies
INGREDIENTS ANALYZED
Food & beverage launches only;
Maltodextrin
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+12% (2018 vs 2017)

TOP COMPANY
Nestlé

TOP CATEGORY
Bakery

TOP INGREDIENTS
Maltodextrin

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of superfruits in food & beverage launches is increasing globally, featuring a +10% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with superfruits are Soft Drinks (15%), Bakery (11%), and Confectionery (10%). Coconut was the leading ingredient among the superfruits tracked, while Blackcurrant was the fastest growing ingredient. The top health positionings of global product launches tracked with superfruits in 2018 were No Additives/Preservatives (20%), Gluten-free (19%) and Organic (14%).
The use of vitamins in food & beverage launches has increased globally, featuring a +5% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with vitamins were bakery (19%), soft drinks (13%) and baby & toddlers (11%), with vitamin C being the leading ingredient among the vitamins tracked. The top health positionings of global product launches tracked with vitamins in 2018 were no additives/preservatives (18%), gluten free (13%) and high/source of protein (8%).
The use of botanicals in food & beverage launches has increased globally, featuring a +11% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with botanicals were sauces & seasonings (20%), ready meals & side dishes (13%) and snacks (11%) with garlic being the leading ingredient among the botanical ingredients tracked. The top health positionings of global product launches tracked with botanicals in 2018 were no additives/preservatives (18%), gluten free (16%) and organic (10%).
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