Herbal extracts innovation

Mar 2019
INNOVA MARKET INSIGHTS COMMENTARY
The use of herbal extracts in food & beverage launches has increased globally, featuring a +25% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with herbal extracts were Supplements (14%), Soft Drinks (11%), and Sauces &... More rightarrow
TOP 3 SUB-CATEGORIES
  1. Botanical/Herbal Supplements
  2. Beer
  3. Tea
INGREDIENTS ANALYZED
Food & beverage launches only;
Rosemary Extract
KEY TAKEOUTS
GROWTH/DECLINE IN TRACKED PRODUCT LAUNCHES
+25% (2018 vs 2017)

TOP COMPANY
Myprotein

TOP CATEGORY
Supplements

TOP INGREDIENTS
Rosemary Extract

REGION ANALYZED
Global

DATE ANALYZED
2018 vs 2017

Source: Innova Market Insights

Previous Ingredient Analysis on NutritionInsight.com

The use of pulses & pulse products (ex. soya) in food & beverage launches is increased globally, featuring a +14% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with pulses & pulse products (ex. soya) are Ready Meals & Side Dishes (19%), Fruit & Vegetables (12%) and Snacks (11%) with Pea being the leading ingredient among the pulses & pulse products (ex. soya) tracked. The top health positionings of global product launches tracked with pulses & pulse products (ex. soya) in 2018 were Gluten-Free (24%), No Additives/Preservatives (21%) and High/Source of Protein (18%).
The use of superfruits in food & beverage launches is increasing globally, featuring a +10% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with superfruits are Soft Drinks (15%), Bakery (11%), and Confectionery (10%). Coconut was the leading ingredient among the superfruits tracked, while Blackcurrant was the fastest growing ingredient. The top health positionings of global product launches tracked with superfruits in 2018 were No Additives/Preservatives (20%), Gluten-free (19%) and Organic (14%).
The use of fibers in food & beverage launches is increasing globally, featuring a +12% year-over-year growth when comparing 2018 and 2017 launches. In 2018, the top categories of global product launches tracked with fibers were Bakery (13%), Dairy (12%) and Desserts & Ice cream (9%). Maltodextrin was the leading ingredient among the ones that were tracked. The top health positionings of global product launches tracked with fibers in 2018 are Gluten free (20%), No Additives/Preservatives (17%) and High/Source of Protein (10%).
«12345...22»