Weekly Digest: Growing applications for colorless curcumin extract, protein shake helps kids gain inches

04 May 2018 --- In nutrition news this week, Nutritional Growth Solutions Ltd. (NG Solutions) has launched a kids protein shake which is clinically shown to improve the height of “short and lean” kids, without an increase to BMI. Strong steps were taken by Indian company Aurea Biolabs, as they received self-affirmed GRAS status for CuroWhite, their color, odor and taste free curcumin extract. Further in news from the Indian continent,  Sabinsa Corporation’s parent company, Sami Labs, enjoyed national honor with a government award esteeming their international exports and export sales.

Grow tall, kids! Height boost product launched to the European market.
Nutritional Growth Solutions Ltd. (NG Solutions) has launched Healthy Height – a kids protein shake clinically shown to improve children’s height in children considered “short.” Healthy Height has 12 grams of high-quality bone and muscle-building whey protein in each serving and is fortified with vitamins and minerals. It also touts being hormone and gluten-free and is a source of key growth enhancers: amino acids. NG Solutions touts the product as giving pediatricians a new nutrition-boosting alternative for children who are short and lean.

Speaking on the fact that some parents resort to human growth hormone (HGH) therapy when trying to aid their kid's growth, but that many children in Europe are not eligible, Liron Fendell, CEO for Nutritional Growth Solutions explains that: “We decided to address this gap in the nutrition market, and developed Healthy Height, a nutritious and delicious formulation designed especially for kids. We conducted clinical research to see how this supplement plays a role in height gain.”

“The findings showed that providing short and lean young children with the right nutrients in specific doses helped increase their growth rate within six months with no increase in BMI.”

“With Healthy Height, parents have new hope for improving their children’s height,” says Fendell. “With a simple scoop-shake-drink, kids have a refreshing smoothie to satisfy their picky palates – before school, as an afternoon snack or with dinner, while helping them get the nutrients they need to fuel their growth,” he concludes.

Positive steps for Aurea Biolabs color, odor and taste free curcumin extract.
Aurea Biolabs has Self-Affirmed GRAS (Generally Recognized as Safe) status for their product, CuroWhite, for various food and beverage applications. These include dairy products, desserts, nutritional bars, meal supplement drinks, dietary supplement products, bakery and confectionary products and cosmetics. CuroWhite is a bioavailable blend of hydrogenated curcuminoids, a key ingredient from the company, who state that they are dedicated to the development and manufacturing of nutraceutical products with functional benefits.

Thus, CuroWhite provides all of the natural “goodness” of curcumin (extracted from turmeric), but it is devoid of its strong yellow hue, taste or the odor of traditional turmeric making it ideal for adding to food without changing its authentic taste. As well as strengthening their commitment to customers and a sustainable, traceable supply chain, John Nechupadom, Managing Directors adds that “this is a testament to Aurea’s promise of delivering high-quality products without compromising on our commitment to sustainable production processes and natural products.”

Recognition of excellence: Sami-Sabinsa group celebrate Indian award.
Furthers in news from the Indian continent comes with Sabinsa Corporation’s parent company, Sami Labs, being honored with the Government of India’s annual outstanding export award; the Certificate of Merit Outstanding Export Performance Award for the year 2016-17 under the category of Basic Inorganic & Organic including Agro Chemicals.The award recognizes company excellence in expanding into geographic markets and maintaining significant, sustained export sales;

“We are delighted to have been chosen for this outstanding export award. It is a testament to the whole firm’s dedication to growing our international markets, and we look forward to increasing our reach further around the globe. We are deeply indebted to all customers who have reposed their trust and confidence in the Company,” said Mr VG Nair, Director and CEO, Sami Labs Ltd, as he received the award from Shri Suresh Prabhu, Honorable Minister of Commerce & Industry and Civil Aviation, Government of India, at Mumbai on 21st of April.

With more than 100 full-time scientists conducting ongoing research in India and the United States, Sabinsa and parent company Sami Labs Ltd. continue to develop, patent and manufacture phytonutrients for the world market, with ingredients that are both Halal and Kosher, including turmeric and black pepper.

By Laxmi Haigh

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