GELITA Target Healthy Aging Market with New Bioactive Collagen Peptides

28 Feb 2017 --- GELITA, the German-based worldwide leader in gelatine and collagen peptide research and production, is set to showcase its latest innovations and scientific research in collagen peptide development at the upcoming Engredea Trade Show in Anaheim, California.

In addition to featuring its optimized and tailor-made gelatines for the world’s most popular delivery systems like gummies and hard- and soft-capsules, GELITA is set to reveal it’s new “Bioactive Collagen Peptides”.

“Bioactive Collagen Peptides have considerable stimulation effects on the body’s collagen metabolism,” says company spokeswoman Lara Niemann.

“Our commitment to extensive clinical research, optimized production processes and technical know-how puts GELITA far above the competition.”

Although not a new discovery, the human body’s protein is comprised of about 30 per cent collagen – making collagen the most abundant protein in humans. The company says the advances in collagen peptide research make this an exciting area, as it relates to human physiology and the body’s collagen metabolism.

Oliver Wolf, Head of B2B Marketing, Global Marketing & Communication at Gelita, told NutritionInsight, “All the Bioactive Collagen Peptides are ingredients that help to solve increasing problems of an aging population.”

“Everybody wants to stay fit and healthy as long as possible and cope with the daily routines without being dependent on third parties support. These peptides are all easy to incorporate in food, functional food and supplements where they can provide a huge effect and improve the quality of life for many people. All Effects are based on solid science and backed up by several clinical studies.”

He explained how each of the new products has a defined customer in mind.

“BODYBALANCE hits two markets. On one hand, it can be used for young adults with the intention of shaping their body and are willing to invest in a certain training program and are open to supplementation, while on the other hand, it is being used for older people. As the muscle mass decreases while aging and is more and more replaced by fat mass sarcopenia is a real issue.”

“VERISOL is especially, but not only for, women who are 30 years and older who want to improve their appearance, for example, less wrinkles, improved skin elasticity and reduce cellulite.”

“FORTIGEL is for all people already suffering from joint problems due to a increased wear of joint cartilage (osteoporosis) and all people putting intense stress on their joints like sports people, heavy workers, or having a defective position.”

“FORTIBONE is especially for, but not only, women after the menopause who are suffering from brittle bones. It stimulates the metabolism of the bone collagen matrix and thus can help elderly people to strengthen their bones, keep them flexible and avoid breakages.”

Recent research studying GELITA’s Bioactive Collagen Peptides offer promise through collagen peptide supplementation with significant impact on musculoskeletal and skin health.

With their special nutritional and technological properties, the pure proteins, collagen peptides, are enjoying increasing popularity in the food and dietary supplements market.

According to Innova Market Insights, product launches featuring collagen peptides in the hair, skin and nails sector are enjoying some growth, with 15% of such launches featuring the ingredient in 2016, compared to 12% in 2015.

GELITA say the popularity is not just because they can easily be incorporated into diverse supplement and food applications, but as they are hydrolyzed to a certain extent, they can be readily absorbed by the body and are easily digestible as well as highly bioavailable.

They are free from fat, cholesterol, carbohydrates, gluten and do not contain purines. The collagen peptides are non-allergenic and are perfectly suited for the development of clean label products.

In terms of applications, the bioactive collagen peptides can be used to develop innovative products such as beverages and shakes, bars, gels, powders, gummies and diverse fortified foods – all contributing to healthy nutrition.

by Hannah Gardiner

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