Enhancing Immunity: 10 NPD Examples
Global new product launches positioned on an immunity platform continue to increase, with +5% growth recorded in 2015 from 2014. Excluding the Baby Food category, the leading sub-categories for immune health product launch activity are Sports Powders, Juice & Juice Drinks, Tea, Drinking Yogurt/Fermented Beverages and Hard Candy.
A wide range of vitamins in particular, are applied for immune health claims.
Read our selection of ten innovative products here!
This feature is provided by Nutrition Insight’s sister website, Food Ingredients First.
To contact our editorial team please email us at editorial@cnsmedia.com
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