Anlit omega 3 supplement for children to debut under Meijer label

02 Oct 2017 --- Anlit Ltd is introducing its Omega Bites under the Meijer supermarket’s children’s label, which will see the product stocked in the US retailer's 230 supercenters and grocery stores. Omega Bites are a high-DHA+EPA omega 3 supplement in a fish-shaped orange-chocolate flavored chewable, developed to help overcome children's natural reluctance to taking nutritional supplements.

The concentrated formula delivers a total of 150mg of highly concentrated DHA (60mg) and EPA (90mg) omega 3 fatty acids per single serving.

“The opportunity to launch Omega-3 Bites across the Meijer chain is possible thanks to Anlit’s expertise in children’s supplements,” says Shai Karlinski, VP of sales and marketing for Anlit.

DHA+EPA are critical components needed for rapidly developing brain and nerve tissue and supporting a healthy immune system. While the benefits of omega oils are outstanding, the taste often is not appealing. To provide essential omega health benefits to children, Anlit has focused on children’s preferences in both taste and texture, and identified the parameters children care about in shape, texture and flavor.

“We specialize in creating entirely new concepts of supplements for kids,” explains Karlinski. “We truly understand what children want and don’t want. Kids want a surprise, a treat — not a pill. Moreover, food is a big issue for kids and their parents, and the gap between the high benefits of a healthy ingredient such as omega 3 and the often unpleasant taste and aroma is not easy to close. This created a true challenge for our R&D team. They succeeded beyond our expectations with a solution that gives kids a fun and tasty way to enjoy a high-omega supplement. Omega Bites have an enjoyable flavor and provide a complete, safe supplement.”

Innova Market Insights reports that the supplements category dominates the cognitive health space, with 230 percent growth in this category between 2011 and 2015. The main growth segment is products for babies and toddlers. Omega 3 fatty acids and B vitamins are the fastest-growing ingredients included in cognitive health products for all ages.

The recommended dose of Omega Bites fish-shaped omega 3 chews is one to two per day. The product is produced under GMP, ISO, ISSC and kosher conditions. The 5g chews are trans-fat free, made from natural ingredients, with no preservatives or artificial colors. Individual units are packaged in sealed blister packs of 20 for complete safety and convenience.

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