Lycored’s Cardi-O-Mato Makes Global Retail Debut in UK
05 May 2016 --- Cardi-O-Mato, Lycored’s tomato-based heart health ingredient solution, has made its world debut in the retail market for dietary supplements.
CardioMato is a new daily food supplement manufactured and marketed by Vita Healthcare. It is now launched in 412 Boots the chemists across the UK.
The CardioMato dietary supplement is sold in packs of 30 capsules, each containing a potent dose of Lycored’s Cardi-O-Mato tomato nutrient complex in combination with 25mg of Vitamin B1 (thiamine), which is approved by EFSA to carry the claim that it contributes to the normal function of the heart.
Cardi-O-Mato contains specific ratios of six tomato-derived nutrients optimized to support cardiovascular health. Its unique combination – including a 1:1 ratio between lycopene and phytosterols – has been demonstrated in clinical trials to support cardiovascular wellness, help maintain blood pressure within the normal range and to help support a healthy circulatory system. It is approved for sale in Europe, the US and many markets throughout Asia.
Golan Raz, Senior Vice President of the Health Nutrition Division at Lycored, said: “We’re delighted that Cardi-O-Mato has received a vote of confidence from one of the UK’s largest retailers, demonstrating its potential to help manufacturers reach consumers in markets across the world. The launch of the Cardi-o-Mato food supplement is a major proof of concept and a sign of the huge potential of our powerful, effective and unique tomato nutrient complex.”
He continued: “As well as responding to the growing importance of cardiovascular health in major dietary supplement markets, Cardi-O-Mato taps into other key consumer trends: it is food-based, free from artificial ingredients, derived from sustainable sources, and supported by extensive clinical trials. It’s hugely exciting that it has made its commercial debut, especially through a retailer with the high profile and extensive reach of Boots.”
Maury Eleini, Director of Vita Healthcare, commented: “Cardiovascular disease is one of the biggest killers in the UK and people are looking for effective and natural ways to help them prevent and address it. The Lycored natural lycopene complex we use in our Cardi-o-Mato supplements is 70% more beneficial than synthetic lycopene, and by combining it with thiamine we have created a nutritional solution that maintains a normal heart function with a brand proposition that really resonates with consumers.”
“Nineteen years ago we launched Lyc-O-Mato, a supplement for general health and wellbeing that also contains Lycored’s natural lycopene. This has gone on to become the UK’s biggest selling 100% natural lycopene brand and we are confident that Cardi-o-Mato can emulate this level of success."
Lycored will showcase Cardi-O-Mato at the forthcoming Vitafoods Europe 2016 trade fair. Their new marketing campaign, called ‘This is not a Miracle Cure’, emphasizes the company’s commitment to scientific principles and highlights that dietary supplements should form just one part of a healthy lifestyle, in combination with a balanced diet, regular physical exercise and positive mental wellbeing.
Supported by numerous clinical trials, Cardi-O-Mato manages and addresses various conditions that affect heart health, with measurable results in just six weeks. It has been shown to reduce oxidized LDL cholesterol, lower systolic blood pressure already within the normal range, and preserve the endothelium, which lines artery walls and supports the proper functioning of blood vessels among healthy populations.
Cardi-O-Mato contains a synergistic composition of the active compounds found in tomato fruit including lycopene, phytoene, phytofluene, beta-carotene, phytosterols and tocopherols (vitamin E), which have been standardized and optimized to support their heart healthy qualities, with the final composition tested for effectiveness using pharma-grade human trials.
Golan Raz added: “Cardiovascular wellness is a critical health concern. Cardiovascular disease impacts more than 100 million families globally each year, and is a leading cause of death. Simple, safe and clinically substantiated solutions that support cardiovascular health represent a huge opportunity to help individuals live a longer and happier life.”
“Our heart-healthy tomato extract works to normalize vascular endothelia function and protect cells from oxidative stress. The launch of the Cardi-o-Mato supplement in Boots means consumers can take a giant step towards a healthier heart with just one easy-to-swallow soft gel per day.”
Lycored is a global leader in lycopene-based color and taste enhancing ingredients for food and beverages, from nature. Fully vertically integrated, Lycored’s colorants are proven for stability in beverages, plant based meats, UHT dairy, coated confectionery and gummies, fruit preparations for yogurts and surimi seafood. Lycoreds super stable colors (red to yellow to orange) are pH independent, taste neutral, stable to temperature, light and typical processes and are non-GMO, allergen free, vegan, kosher and halal.
Lycored – the global leader in natural carotenoids
Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products. Established in 1995, we develop and supply ingredients in four main market areas: colorings, taste & texture enhancers, active health & wellness, and nutritional premixes.
Natural colorings
Natural colorings are a must for any food and beverage manufacturer but they can be difficult to work with, since they sometimes produce inconsistent results. With our Tomat-O-Red® and Lyc-O-Beta® natural red, orange and yellow colorings, you can be confident of achieving the authentic appearance you desire in your products time after time. Tomat-O-Red® is created using tomato derived lycopene and offers a more technically sound red coloring alternative to unstable beetroot and anthocyanins, and also carmine, which is not vegetarian-friendly. Lyc-O-Beta® is sourced from Blakeslea trispora, a beta-carotene-rich, allergen-free natural fungus cultivated by Lycored. Both color ranges are available in liquid form and Lyc-O-Beta® is also available as a water-soluble powder. They are approved for use as food colorants in the EU, US, Japan and Australia. They are also certified Kosher and Halal, non-GMO, vegetarian and are heat, light and pH stable.
Taste & texture improvers
Great taste is what keeps consumers coming back for more – and it’s within easy reach with Lycored’s portfolio of ingredients for natural taste and texture improvement, all of which qualify for a simple foodstuff declaration on the label – just ‘tomato’. Within the range, SANTE offers a balanced roundness, intensity and lingering flavour in almost any food application, while our new Dry Tomato Pulp combines an authentically fresh and vibrant red color with a stable texture for red sauces (including pasta sauces), ketchups and soups. Our Lyco-Fibers are an excellent way to naturally modify pulpiness, viscosity and mouthfeel, with declarable fiber content, in sauces, soups and meat products.
Active health & wellness
For Lycored, nutrition isn’t complicated – it’s natural. It all just starts with a seed – our seed. At the heart of our business is our hero ingredient, Lyc-O-Mato®, a patented tomato extract that’s rich in lycopene and a range of other phytonutrients, including phytoene, phytofluene, beta-carotene, tocopherols and phytosterols. Scientific research has shown that the phytonutrient complex in Lyc-O-Mato™ works in synergy with the natural lycopene to offer powerful antioxidant activity and health benefits.
Nutritional pre-mixes for fortification
Lycored also offers nearly 400 fully approved active ingredients suitable for use in pre-mixes. They can enhance the nutritional profile of products and create new positioning opportunities across a range of sectors, including infant formula, dairy, bakery and other staple foods. We’ll create a bespoke pre-mix formulation for your product from our extensive portfolio of vitamins, minerals, botanicals and other functional ingredients, all of which come from trusted and traceable sources. We’ll also ensure encapsulation and delivery methods are optimised for your application, so you can be confident that your end-product will perform just as intended.
We like to play in the dirt
At Lycored we’re proud to say that we know where all of our ingredients come from. They’re carefully grown on lush farms, where our farmers let nature work its magic. After harvesting, we apply gentle processing techniques to extract the active compounds from the raw material, which we use to create our unique and natural ingredient formulations. But we don’t just supply ingredients. We also like to share our expertise and work closely with our customers to support them in using our ingredients to create great products that will really resonate with consumers.
Want to know more?
Contact us today to find out more about the fantastic potential of Lycored’s natural ingredients. Discover the World of Heart + Soil. http://www.lycored.com
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