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Cardiovascular and heart health
Mar 2024Innova Market Insights data indicates an increase in supplement launches with cardiovascular and heart health claims, with 9% growth from 2019 to 2023. In 2023, vitamins and minerals were the leading subcategory for these supplements, with a 27% share in launches. There is also a growth in novel ingredients for blood health, such as Reishi mushroom with 45% growth in the last five years.
Nootropics and Nutraceuticals
Mar 2024Consumers are increasingly drawn to products containing nootropic and nutraceutical ingredients due to a growing awareness of their potential cognitive and health benefits. The demand reflects a shift toward prioritizing holistic well-being and cognitive enhancement in daily life. Brands are responding by innovating and incorporating these sought-after ingredients into various products to cater to consumer preferences.
Eyesight support
Feb 2024Innova Market Insights data indicates that there is a growth in eyesight support supplement launches with an 8% average annual growth from October 2018 to September 2023. Vitamin C is the leading ingredient used for eyesight support supplements, but there is a high growth of different carrot ingredients used for better vision. There is a fast growth in eyesight supplements packed in gummy form with 27% growth in the last five years.
Minimizing malnutrition
Jan 2024Several trends in clinical nutrition and supplements have emerged that aim to combat malnutrition effectively. Personalized nutrition has taken center stage, emphasizing tailoring dietary plans to individual needs based on factors like age, health status and genetics. Functional foods enriched with bioactive compounds such as probiotics and antioxidants are gaining prominence for their targeted health benefits. Protein fortification, including innovative plant-based sources, addresses the critical role of protein in supporting overall health.
Innova Market Insights predicts that in 2024, ingredients will take the spotlight boldly on product packaging. Protein emerges as a leading star among several launches, joined by sustainability, a health-centric emphasis on prevention and an emphasis on functional water and marine ingredients. Our analysts pick ten products that embody each of the forecasted trends.
CBD & Alternatives
Dec 2023In the dynamic sports nutrition and supplements market, CBD & its alternatives have been reshaping the landscape. Athletes and fitness enthusiasts are increasingly exploring these natural compounds as potential solutions for recovery, performance enhancement and overall well-being. CBD, hemp and other alternatives like adaptogens, amino acids and plant-based ingredients are gaining attention for their anti-inflammatory properties and stress-relief potential, reflecting a growing awareness of recovery, mental wellness and sustainable health practices in this industry.