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NPD in action: Bone and joint health

Jun 2018

World populations are getting older and with age the risk of bone and joint health issues – such as osteoporosis and rheumatoid arthritis – increases. However, bone and joint health concerns do not just impact seniors. It also has an impact on younger consumers. As more people adopt healthier, active lifestyles, the market looks set to focus on prevention, rather than treatment, opening opportunities for NPD with bone and joint claims.


9/10

Totally Kiwi Chilli And Lime Flax Seed Oil (New Zealand). Cold pressed flax seed oil infused with natural extracts of chilli and lime (0.5 percent). With omega 3, 6 and 9. 100 percent natural and solvent free. Omega 3 is especially important to support healthy skin and joints, and brain and cardiovascular functions. Totally Kiwi carefully cold press their oils in small batches to guarantee freshness, quality and flavor.