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NPD in action: Protein fortification

Feb 2018

Protein fortification trend is showing no signs of slowing down. New food and beverage products launches tracked with protein claims increased with a CAGR of +28 percent (Global, 2013-2017). While in the past protein claims were concentrated in sports nutrition, meat and dairy products, they are now present in all categories. To many consumers, protein stands for added fitness and health and comes from different sources i.e. from peas or soy, but also from milk and meat. The range of new product options must satisfy all customers’ preferences.  


8/10

Purabon Protein Balls With Peanut Butter (Norway). Protein ball with peanut butter. Dairy free. No added sugar.14 percent protein. Gluten-free. No added sugar. Health Star Rating 4 out of 5.