NPD in action: Bone and joint health
Jun 2018World populations are getting older and with age the risk of bone and joint health issues – such as osteoporosis and rheumatoid arthritis – increases. However, bone and joint health concerns do not just impact seniors. It also has an impact on younger consumers. As more people adopt healthier, active lifestyles, the market looks set to focus on prevention, rather than treatment, opening opportunities for NPD with bone and joint claims.
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Essential Nutrition Vanilla Whey Protein Supplement With Vanilla Flavor For Athletes (Brazil). Vanilla flavored whey protein supplement for athletes. Cross-flow microfiltration, which purifies and preserves the protein properties, results in better absorption, collagen peptides and pure vanilla. Whey protein: source of proteins of high biological value. Collagen peptides: small collagen particles that make up the skin and joints. It contains BCAA naturally in its composition.
