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NPD in action: Healthy indulgence

Feb 2018

Indulgence and health do not have to be mutually exclusive concepts. Consumers want the best of both worlds, eating with pleasure, but without the guilt feeling usually associated with it. In this scenario, offering indulgent products with health benefits so that they feel satisfied without compromising their diets is paramount. Reformulating existing products and creating new ones to tap into this market segment will continue to be high on the agenda of food and beverage businesses. 

1.    Bigelow Benefits Blueberry And Aloe Herbal Tea (US)
2.    Innocent Re-Charge Mandarin, Carrot And Ginger Super Smoothie With Flaxseeds (Netherlands)
3.    Sun Right Refined Sunflower Oil (India)
4.    Gold Emblem Abound Unsweetened Apple Cinnamon Fruit Sauce (US)
5.    Mayvers Super Tasty Smunchy Protein Peanut Butter (Australia)
6.    Innobar Pumpkin Seed Bar (Germany)
7.    Q Kids Whole Quinoa Snack With Pizza Flavor (Brazil)
8.    Wedderspoon Organic Manuka Honey Pops For Kids With Grape Flavor (US)
9.     Fit Food Soybean Spaghetti Pasta (Brazil)
10.    Vegan Robs Moringa Puffs (US)

6/10

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Innobar Pumpkin Seed Bar (Germany). Pumpkin seed bar. ISPO award winner 2015/2016. The healthy pleasure with isomaltulose long-lasting energy selected natural ingredients isomaltulose instead of conventional sugar.

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