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NPD in action: Bone and joint health

Jun 2018

World populations are getting older and with age the risk of bone and joint health issues – such as osteoporosis and rheumatoid arthritis – increases. However, bone and joint health concerns do not just impact seniors. It also has an impact on younger consumers. As more people adopt healthier, active lifestyles, the market looks set to focus on prevention, rather than treatment, opening opportunities for NPD with bone and joint claims.


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C2 Vegan Protein Squash Powder (France). C2 squash protein is a mono-ingredient protein. The C2 protein is obtained from cow's milk, from which a large part of lactose (milk sugar) and fat have been removed. Gluten-free. Suitable for vegans. Satiety effect scientifically proven. Improves recovery after a workout. Maintenance of muscle mass. Lower fat mass. Beneficial for the bones. Quick to assimilate. Lactose-free.