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NPD in action: Bone and joint health

Jun 2018

World populations are getting older and with age the risk of bone and joint health issues – such as osteoporosis and rheumatoid arthritis – increases. However, bone and joint health concerns do not just impact seniors. It also has an impact on younger consumers. As more people adopt healthier, active lifestyles, the market looks set to focus on prevention, rather than treatment, opening opportunities for NPD with bone and joint claims.


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Blue Band Low Fat Spread For Bread (Ghana). Low fat spread for bread. High quality 70 percent fat ideal for cooking, baking and spreading. With six good start vitamins: vitamin A for growth, vision and immune response; vitamin D held utilize calcium for strong bones and teeth; vitamin B6 and B12 held convert food into energy; niacin assists in the formation blood and body cells; folic acid essential for development of unborn babies and fat provide energy.