NPD in action: Bone and joint health
Jun 2018World populations are getting older and with age the risk of bone and joint health issues – such as osteoporosis and rheumatoid arthritis – increases. However, bone and joint health concerns do not just impact seniors. It also has an impact on younger consumers. As more people adopt healthier, active lifestyles, the market looks set to focus on prevention, rather than treatment, opening opportunities for NPD with bone and joint claims.
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