NPD in action: Lowering blood pressure
Aug 2018American Heart Association data illustrates that nearly half of the US population suffers from high blood pressure. Sodium intake is one of the major factors known to increase blood pressure, and the majority of sodium consumption comes from processed foods. For food manufacturers, this may be a signal to improve the marketing of low sodium products and to introduce new options that meet both dietary needs and flavor preferences.
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Act II Diet Popcorn (India). An instant, diet popcorn packaged in a 70g plastic packet. 100 percent. vegetarian. Claims on front-of-pack: Diet low in sodium helps manage high blood pressure. 60 percent less salt. 42 calories per bowl. High fiber. Zero trans fat. 3 minutes hot n' fresh popcorn. Claims on the back-of-pack, “reducing salt along with maintaining a healthy lifestyle & diet, exercising regularly and reducing stress helps in keeping your blood pressure in control.”
