Supplier view on consumer trends in the nutritional space: Clean label and sustainability

9280f7ef-de10-495f-9222-ab06590beb30articleimage.jpg

07 Aug 2017 --- Consumers are stepping up their demands on the quality and sourcing of the foods, beverages and dietary supplements they purchase. Today, in the second part of a special report, NutritionInsight presents a list of the latest trends in natural ingredients, analyzed and expanded upon by a number of industry experts.

Clean label
Demand for clean label products shows no signs of letting up anytime soon. “With consumer demand for increased transparency and natural products, clean label is firmly established as one of the most influential global trends and has become a standard for many supplement manufacturers,” notes Dominik Mattern, Capsugel Business Development Manager, EMEA. “Along with scientific evidence, producers are placing growing emphasis on removing unwanted additives, such as preservatives and e-numbers, in order to simplify on-pack labeling and build consumer trust.”

More than ever, consumers are looking for natural ingredients in their foods. “We see a growing demand for natural or naturally-derived ingredients that support health,” says Maria Pavlidou, Head of Communications for the EMEA area at DSM. “Our portfolio consists of many products that fit this profile, which can be applied in a range of formats within the nutritionals industry. These include, but aren’t limited to, omega 3s from algae or fish, OatWell oat beta-glucan and Fruitflow – our natural tomato extract with an [EFSA] approved article 13.5 health claim related to blood circulation – all of which are backed by strong scientific evidence.”

Some believe that people are becoming tired of the unnatural products they are constantly exposed to. “Mainly the driving trends are linked to a [rejection] – or in a more indulgent way, a more suspicious view – of consumers of all the chemical products that consumers are in contact [with] during all the days of all their lives, including their in-utero lives,” in the view of Dr. David Daguet Ph.D., Scientific Affairs Director at Vidya Europe. “That is why consumers are now looking more than ever to more naturalness in their foods, including nutritionals and food supplements.”

“Consumers are [becoming] more and more aware of potential risks associated with, for example, chemical additives and GMO products. [They are becoming aware of] direct risks [to] their own lives, or indirectly [to] the environment, to the planet. That is why more and more consumers are looking for free from, non-GMO, organic and sustainable products.”

Vegan and vegetarian products
In what could be seen as an extension of the demand for clean label foods, increasing numbers of consumers are also opting for diets with no meat or animal products in them. “The rise of vegan, vegetarian and flexitarian products, alongside the consumer shift towards healthier living, is resulting in increased interest in plant-based proteins and omega-3 fatty acids,” notes Gerd Mueller, International Sales Director for Natural Health and Nutrition EMEAI at Archer Daniels Midland Company (ADM). “Linked to the trend for more natural, clean label foods, vegetarian and vegan products are moving into the mainstream – particularly in Germany and the US, where almost one in five new product launches are now positioned as vegan.”

The rise of vegan food should present multiple opportunities for the nutritionals industry. For example, vegan consumers “tend to lack vitamin B12,” Capsugel’s Dominik Mattern points out. “Vitamin B12 is essential, however, as it contributes to normal homocysteine metabolism, red blood cell formation and the reduction of tiredness and fatigue.”

Sustainability
Of course, awareness of the environmental impacts of all products and the possibility of sustainability are becoming very important to consumers, too, and ingredients are no exception to the sustainability trend. “In this frame, Industrials are using more and more vegetal proteins (soy, pea, rice) instead of animal proteins,” explains Jean Pierre Cuif, Global Food formulations director. “This vegetal origin generates a better CO2 impact and a better availability, resulting in a better solution to feed the planet. Traceability of these new natural sources is obviously a must for food companies.”

The issue of the sustainability of ingredients is inseparable from the issue of their health benefits, according to Dr. David Daguet Ph.D., scientific affairs director at Vidya Europe: “A good ingredient is a healthy ingredient for you, but also for the planet. Good for you with demonstrated efficient health benefits, good for the planet when produced in a sustainable manner.”

Anagenix Managing Director Chris Johnson agrees, emphasizing the ultimate link between a healthy human body and a healthy environment: “A healthy product does not just have functional benefits. It is also sustainable, grown in a way that respects the person consuming [it] and the environment and gives the consumers an emotional uplift in knowing that they have gratified their body without taking away from the environment.”

By Paul Creasy

Related Articles

Nutrition & Health News

Lactose-free dairy: DSM to market cost-effective analyzer

16 Feb 2018 --- February 2018, DSM will exclusively market BIOMILK 300, a compact residual lactose-analyzing device produced by Biolan. For dairy producers, the BIOMILK 300 is a fast, cost-effective and accurate analyzer for quantifying residual lactose levels in lactose-free and lactose-reduced dairy products.

Nutrition & Health News

L-Carnitine – "Unquestionable" room for market growth: Lonza

08 Feb 2018 --- From facilitating the recovery process in the sports nutrition sector to improving energy metabolism in healthy aging products, L-Carnitine has proven itself a versatile ingredient with the potential to be applied in myriad applications. “Sports nutrition, weight management, all these areas are still growing. There is no question that there is a lot of room for L-Carnitine’s development. We see a lot of demand coming from Asia and Africa for infant food applications. The other big market is for sure energy drinks,” Marco Gossen, Business Development Manager at Lonza, explains during a NutritionInsight webinar last week, looking at product development and untapped opportunities for L-Carnitine.

Nutrition & Health News

Immunity boosters (Part 1): Not diplomatic about immunity – Trends, opportunities and delivery systems

06 Feb 2018 --- Immunity boosters are a popular way of staying on top of immune health: from capsules and tablets to fortified food and beverages, these ingredients are in demand all year round thanks to their protective qualities. Today, NutritionInsight takes a look at the latest developments on the immunity platform.

Business News

Capsugel acquisition boosts Lonza's “record-breaking” 2017 full-year results

31 Jan 2018 --- Swiss multinational, chemicals and biotechnology company, Lonza has exceeded 2017 earning expectations with robust sales and profit growth that is partly down to acquiring Capsugel last summer. Having closed the acquisition on 5 July 2017, Lonza consolidated Capsugel for nearly six months last year, which the company says strengthens its positions as a world leader in pharmaceutical, biotech and specialty ingredients markets. And now Lonza announces it’s “record-breaking” full-year results, hailing 2017 as a “major transformational year” for the company. 

Nutrition & Health News

DSM expands gut health ingredients portfolio with acquisition of BioCare Copenhagen

02 Jan 2018 --- Royal DSM has acquired BioCare Copenhagen A/S to expand its offering in gut health ingredients with probiotics, an attractive market segment in nutritional ingredients, growing an estimated 7 percent per year. Financial details will not be disclosed at this time.

More Articles
URL : http://www.nutritioninsight.com:80/news/supplier-view-on-consumer-trends-in-the-nutritional-space-clean-label-and-sustainability.html