Fytexia eyes active lifestyle and healthy weight platforms with natural ingredients

636643954687350241athlete running couple.jpg

12 Jun 2018 --- French producer of premium natural ingredients Fytexia is highlighting the potential for weight management ingredients as part of an active lifestyle, combining citrus polyphenols, guarana and L-carnitine to support weight loss and a healthier body composition.

This year, the company launched Sinetrol Active Living which “targets weight loss help for people who practice sport, to potentiate the weight loss of the sporty subject. This helps them reach their goal sooner,” Sophie Loisel, Business Development Director at Fytexia, tells NutritionInsight. The synergies of polyphenols are said to provide benefits for health, wellness and sports nutrition categories. You can view a video interview with Loisel from Vitafoods Europe, 2018, here.

Consumers are looking for natural ingredients, if not organics. They are in search of ingredients with a validated efficacy and also a guarantee of safety. According to Loisel, this “increases the level of expectations of our customers when it comes to proof of effectiveness which is recognized by the scientific community but also reliable traceability and identification of raw materials.”

Click to Enlarge
Sophie Loisel,
Business Development Director at Fytexia

Therefore, the company’s strategy of development is heavy on science & clinical studies, Loisel explains. “Our range is very narrow, but deep when it comes to the science supporting our synergies of polyphenols. We have two ranges, one targeting health and wellness and the other addressing the needs of people practicing sports. Each of our eight ingredients is supported with strong scientific dossiers and clinical data, ensuring a good understanding of the mechanism of action but also a guaranteed efficacy and safety, even if used over an extended period of time,” she explains. 

Sinetrol, Fytexia’s best-selling ingredient, claims to be answering the needs of people in search of a natural solution for weight management. “We now have three clinical studies on about 200 subjects, demonstrating that it helps not only to lose fat mass but also to naturally gain muscle mass, for more toned and healthier body composition. Weight loss is a not only about the figures on the screen of the scale but is part of an overall strategy to keep the body and mind feeling good.”

“The strength of Sinetrol is that its mechanism of action goes beyond trends, relying on a well-known and basic biological mechanism; Sinetrol naturally helps to boost the metabolic pathway of lipolysis, the way we burn fat to provide our body with energy for its normal functioning. Some people are lucky with a very efficient metabolism of the lipids, when others may need some help to control their fat mass. We have demonstrated that Sinetrol is very efficient when associated with normal food habits and can then be associated with diet plans if people when to accelerate their weight loss.” 

According to Loisel, Sinetrol is the efficient boost to achieve body goals as it provides linear benefits. The ideal program is three months for a gradual and efficient weight loss. “We proved in our latest clinical study (publication pending) that one month after subjects stop taking Sinetrol, they keep on losing fat mass; their metabolism has been reset to a new balance with a higher muscle mass which consumes extra energy to sustain itself. The weight loss with Sinetrol is efficient and the way it is changing your body composition help you maintaining this healthier you,” she states.

“We proved in our latest clinical study (publication pending) that one month after subjects stop taking Sinetrol, they keep on losing fat mass; their metabolism has been reset to a new balance with a higher muscle mass which consumes extra energy to sustain itself.”

Click to Enlarge
Sinetrol

“The weight loss with Sinetrol is efficient and the way it is changing your body composition help you maintaining this healthier you,” she states.

“None of the subjects involved in our three clinical studies run by independent research centers reported side effects. Sinetrol has been available on the marketplace for over ten years, without any side effect reported from consumers. This is due to its natural composition, relying mostly on citrus extracts. Nothing you can’t find in nature,” Loisel stresses. 

“It is time for the industry to gather and define how we want to build this category together in the future,” she concludes. 

By Elizabeth Green

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Nutrition & Health News

Plasma Nutrition technology found to significantly boost bioavailability of whey protein

21 Jun 2018 --- A University of South Florida study has found that Plasma Nutrition’s Ingredient Optimized technology can make whey protein more bioavailable than high DH hydrolyzed whey protein. The research was conducted on a double-blinded randomized cohort in a crossover design and compared the effects of 25g of non-hydrolyzed ioProtein whey protein isolate (WPI) to 25g of a high-DH hydrolyzed whey protein. The results show that ioWhey Protein is more bioavailable than hydrolyzed whey protein, demonstrating a 58 percent increase in leucine absorption and 60 percent increase in BCAA absorption.

Nutrition & Health News

SlimBiome muesli to hit UK shelves

20 Jun 2018 --- Fruit, nut and seed supplier John Morley are teaming up with OptiBiotix health to deliver a weight-management breakfast muesli utilizing the SlimBiome technology. OptiBiotix’s patented Slimbiome claims to support weight-loss management by modifying the activity of the microbiome. The exclusive license granted to John Morley marks the first foray of SlimBiome into the UK breakfast market.

Nutrition & Health News

First time finding: Allergy to red meat may be a factor in heart disease

18 Jun 2018 --- A team of researchers says it has linked sensitivity to an allergen in red meat to the buildup of plaque in the arteries of the heart. While high saturated fat levels in red meat have long been known to contribute to heart disease for people in general, the new finding suggests that a subgroup of the population may be at heightened risk for a different reason – a food allergen. The study, which is supported by the National Heart, Lung, and Blood Institute, part of the National Institutes of Health and appears in Arteriosclerosis, Thrombosis, and Vascular Biology.

Nutrition & Health News

Older Americans have a strong appetite for health but face barriers, says nutrition survey

14 Jun 2018 --- Amid rising levels of the over fifties managing more than one chronic disease, US citizens are tuning into their health and nutrition more than ever, an International Food Information Council (IFIC) study has found. Heart health and muscle health proved to be the two most concerning topics for this age group, at 80 and 75 percent respectively, while brain health and having enough energy were equally essential health topics at 74 percent. The seniors are clearly demonstrating strong health goals but also a lack of understanding of how to achieve them.

Nutrition & Health News

DuPont: Plant-based protein contributes to healthy weight loss and maintenance

14 Jun 2018 --- The consumption of foods high in soy protein as part of a healthy diet are valuable choices for the support of lean mass, loss of weight and weight management, a study has found. The results of the research, which was conducted at the University of Colorado Anschutz Medical Campus with support from DuPont Nutrition & Health, encourages the industry to formulate weight loss products with lean, high-quality sources of protein, such as soy and can support people seeking to lose weight healthfully on a plant-based diet.

More Articles
URL : http://www.nutritioninsight.com:80/news/fytexia-eyes-active-lifestyle-and-healthy-weight-platforms-with-natural-ingredients.html