Connections Discovered Between Masculinity, Energy Drink Use, and Sleep Problems

635823159082717967energydrink.jpg

06 Nov 2015 --- Energy drinks have grown in popularity for many Americans, but there is growing concern about the health risks of consuming them in large quantities. Because men are the main consumers of energy drinks, a research team lead by Dr. Ronald F. Levant, a professor of psychology at The University of Akron, set out to study a possible link between masculinity, expectations about the benefits of consuming energy drinks, how those expectations affect energy drink use, and the impact on sleep. Their findings were published in the November 2015 issue of Health Psychology.

Energy drinks are often marketed as "masculine" drinks. Commercials and ads for them often show men engaging in high-risk, adrenaline-pumping activities such as skydiving or snowboarding. Energy drinks also sponsor many sporting events, such as ultimate fighting leagues, racing, and motocross.

"While most men who buy energy drinks aren't martial arts champions or race car drivers, these marketing campaigns can make some men feel as though drinking energy drinks is a way to feel closer to, or associated with, these ultra-masculine sports," says Dr. Levant.

The research team collected data from 467 adult men. The first survey was the Male Role Norms Inventory short form (MRNI-SF), developed by Dr. Levant, used to measure agreement with traditional masculine attitudes like, "Men should not be too quick to tell others that they care about them," and "I think a young man should try to be physically tough, even if he's not." The second survey measured expectations about the effects of energy drinks and included beliefs like, "If I consume energy drinks, I will be more willing to take risks," and "If I consume energy drinks, I will perform better." The final survey, adapted from a standard sleep quality index, measured disturbances in the men's sleep patterns, such as getting up to use the bathroom during the night or having trouble falling asleep.

Levant explains that they "found associations between beliefs in traditional masculinity, beliefs in the efficacy of energy drinks, energy drink consumption, and sleep disturbances with a few notable exceptions." Levant continues, "Older men were, more or less, exempt from the trend, and non-white men who endorsed traditional masculinity believed in the efficacy of energy drinks, but this belief didn't translate into actual use."

However, for young white men in the sample, the associations were clear. "The link between masculinity ideology and energy drink use suggests that energy drink use may be a means of performing masculinity... as a way to raise masculine capital," Levant says, noting that this performance could be a way of "demonstrating that one is consuming products that are associated with the engagement in extreme sports or an otherwise active and competitive lifestyle."

The study also argues that this link could have negative effects on men's health. Many energy drinks have high caffeine content; when consumed in excess, caffeine can accelerate the heart rate, increase anxiety, and contribute to insomnia. Men who perceive energy drinks as 'magic potions' for performance enhancement, the study suggests, are better served moderating their consumption.

Energy drinks contain very large amounts of caffeine, and the Food and Drug Administration (FDA) does not require caffeine quantities to be displayed on beverage labels," says Levant. "Because of this, some people may drink more caffeine through energy drinks than they might have intended to throughout a day, and drinking large amounts can cause problems--especially with sleep."

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Health & Nutrition News

Sleep supplement: Som Sleep granted Non-GMO project status

14 Aug 2018 --- The market for sleep supplements in the booming supplement industry is huge, with Americans spending an estimated 41 billion dollars on sleep aids in 2015 alone. Som Sleep, who offer ready-to-drink supplements Som Sleep Original and Som Sleep Zero Sugar, report that the market is increasingly demanding naturalness and announce that Som Sleep has received official Non-GMO project status.

Health & Nutrition News

UK women of childbearing age falling short on key micronutrient requirements, survey finds

13 Aug 2018 --- The micronutrient intake of women in their childbearing years, as well as young people in general, fall short in key micronutrients such as magnesium and selenium. UK researchers note that improvements in dietary quality are needed in young adulthood and mid-life. Alongside this, fortification and supplementation strategies may be considered to help adults achieve dietary targets at this life-stage when they should be at their “nutritional prime.”

Business News

DSM enters UK distribution partnership with Salutivia

10 Aug 2018 --- Salutivia has been appointed as the UK distributor for DSM Nutritional Products within the food, nutrition and supplement markets for customers served through the DSM distributor supply chain.

Health & Nutrition News

Weekly roundup: Lycored awarded for campaign, Support for probiotics in countering depression

10 Aug 2018 --- This week, Lycored was awarded for their innovative #rethinkbeautiful campaign and Good in Bloom initiative, while a new study supports the hypothesis that the modification of microbial ecology in human gut by supplementing probiotics may be an alternative strategy to ameliorate or prevent depression.

Health & Nutrition News

Metabolic syndrome scores: Gender differences in low-calorie diet benefits

08 Aug 2018 --- A low-calorie diet causes different metabolic effects in women than in men, a new Diabetes, Obesity and Metabolism study suggests. In the study of more than 2,000 overweight individuals with pre-diabetes who followed a low-calorie diet for 8 weeks, men lost significantly more body weight than women, and they had larger reductions in a metabolic syndrome score, a diabetes indicator, fat mass and heart rate. 

More Articles
URL : http://www.nutritioninsight.com:80/news/connections-discovered-between-masculinity-energy-drink-use-and-sleep-problems.html